About

Fashion Royal Lifestyle Communication is a  public relations, communication and brand building agency for Consumer-, Premium- and Luxury-Brands. With over 20 years of experience in the fashion and lifestyle sector, we focus on the brand image strategy of our clients and our vision of integrated communication to the media and customers.

Fashion Royal Lifestyle Communication creates bespoke, effective and inspiring print, digital and social media campaigns.

Communication ist the engine which drives us to achieve appealing and convincing visibility for our brands and clients.

Originally founded in 1993 as a Fashion PR agency, FRL Communication was overtaken in early 2015 by Carina Grendel and VERTIKOM – the fourth biggest owner run communication agency in Germany – to give it a new strategic focus.

With FRL Communication VERTIKOM adds to its existing fields of operation i.e. Sales, Live Communication and Online & Digital also Public Relations. Credo of the Nürnberg based company with sites in Frankfurt, Hamburg, Düsseldorf, Berlin, Zurich and Vienna, is to provide any type of communication service alongside the customer touchoint journey.

Zitat_ColinPowell

Service

We are experts in all aspects of public relations for Consumer, Premium and Luxury Brands. Highly specialized and motivated teams achieve the objectives required by our clients.

Experienced PR teams handle everything from collection management and product placements to editorial features and the development of creative collaborations. Excellent relationships to the DACH press, tv, radio and new media landscape assure a constant and effective work flow in communication even across german borders.

A network established over the years assures stratigical press office reprensentation not only in Germany but throughout the EMEA region.

The preparation of press releases and press kits, editorial content, the organization and the management of press days and conferences, interviews and press trips are our daily business.

We monitor and clip press coverage for our clients and value
the pr output on weekly, monthly, and quaterly basis.

  • Brand PR
  • Event PR
  • Strategy definition
  • Brand positioning & building
  • Launching of new product lines
  • press office representation
  • Media relations covering all communication channels such as print, tv, radio, online and bloggers
  • Media planning
  • sponsoring & brand collabortions
  • Corporate PR
  • celebrity seeding
  • evaluation

Industries

Clients

References

  • All
  • Clippings
TUMI Men’s Health
Arqueonautas Für Sie
Elisabetta Franchi Für Sie
TUMI Jolie
TUMI MENS HEALTH
fab. by Fabienne Glamour
ELISABETTA FRANCHI PETRA
ELISABETTA FRANCHI JOLIE
ELISABETTA FRANCHI COSMOPLITAN
TUMI L´OFFICIEL HOMMES
ATELIER GARDEUR FREUNDIN
TUMI Jolie
Supertrash Grazia
ATELIER GARDEUR BRIGITTE
Supertrash PETRA
Elisabetta Franchi Tush Magazine
ARQUEONAUTAS BRIGITTE
FOUR FLAVOR WOMAN

Team

Contact

frlc

 

Carina Grendel
Managing Director
Brooktorkai 8
20457 Hamburg
Germany

T +49 40 46072270
F +49 40 46072271

Name*

E-Mail*

Subject

Message